Company Overview: Uni Web Solutions seeks an experienced Senior Content Writer to join our dynamic team. As a Senior Content Writer, you will be key in creating high-quality, engaging, and SEO-optimized content across multiple digital channels. This role requires a strategic thinker with expertise in crafting compelling narratives for both Digital Marketing and software industries. You will be responsible for developing content that resonates with target audiences, drives traffic, and supports the company’s overall digital marketing goals. Key Responsibilities: Develop, implement, and manage content strategies that align with business objectives and enhance brand visibility. Create, edit, and proofread high-quality written content for websites, blogs, social media, email campaigns, and eCommerce platforms. Collaborate with the marketing team to optimize content for SEO, ensuring high search engine rankings and increased organic traffic. Analyze content performance metrics and provide insights for continuous content optimization and growth. Conduct in-depth market research to identify industry trends and incorporate relevant topics into content creation. Manage content creation timelines, ensuring deadlines are met while maintaining the highest quality standards. Work closely with cross-functional teams, including marketing, design, and product, to develop integrated content strategies that support business growth. Mentor junior writers, providing feedback and guidance to improve their writing and content strategy skills. Stay updated with the latest trends in content marketing, SEO, and digital media to keep the company’s content strategy ahead of the curve. Qualifications: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (Master’s degree preferred). 3+ years of professional writing experience, with a strong portfolio demonstrating expertise in digital content creation, including blogs, articles, social media, and more. Proven experience in SEO-optimized content writing and a deep understanding of SEO best practices. Strong research, writing, and editing skills, with exceptional attention to detail. Experience in content management systems (CMS) such as WordPress, HubSpot, or similar platforms. Ability to work under pressure and manage multiple content projects simultaneously while maintaining a high level of quality. Excellent communication, presentation, and interpersonal skills. Preferred Skills: Experience in the TI Business or Software Industries. Familiarity with SEO tools and analytics platforms (e.g., Yoast SEO, All-In-One SEO). Certification in content writing, SEO, or digital marketing. Experience with international content marketing, including understanding global audience dynamics. Benefits: Competitive salary and performance-based incentives. Professional development and continuous learning opportunities. #J-18808-Ljbffr Uni Web Solutions
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