RANDOM/RANDOM is a brand that exists at the intersection of art and fashion.
We celebrate randomness and the beauty found in the present moment—the small things, the mundane, the joy of seeing what’s here and now. We create unpretentiously elevated pieces for the urban wardrobe—quiet and low-key, yet conversation starters. Our aim is to make timeless garments that allow for effortless self-expression.
Our print collections feature highly limited runs of t-shirts and sweatshirts showcasing the work of an exceptional group of photographers. These coexist with our essential blanks: elevated staples for the urban wardrobe.
More than just a brand, RANDOM/RANDOM is also a platform for artists. We offer photographers a new channel to share their work with the world—while earning a commission on every piece sold. Our curation spans both emerging talents and renowned names like Neal Slavin.
Designed in NYC and made in Japan, our garments are crafted from rare, top-tier materials.
Our t-shirts use 100% Suvin cotton—the softest and most luxurious cotton in the world—giving them an unmistakable silky touch and superior durability.
RANDOM/RANDOM was founded by Marcelo Costa, a Brazilian-born creative director with over 20 years of experience across New York, London, and São Paulo.
THIS ROLE
We're looking for a Freelance Content Creator to join our team on a contract basis. This hybrid role is based in New York City and will require occasional in-person meetings. Your key goal is to grow our engagement and followers base on platforms like Instagram and TikTok, to ultimately convert sales and keep building our brand.
You'll be responsible for managing the brand's social media accounts, developing social media content based on existing brand assets and guidelines, managing the content calendar, analyzing performance metrics, and collaborating/interacting with influencers and partners.
QUALIFICATIONS
• 5+ years of experience in content creation and social media management
• Proven track record of growing brands through digital content strategy
• Excellent copywriting and content creation skills with a sharp, culturally aware tone
• Video production skills, including shooting and editing
• Experience with Adobe Creative Suite (Adobe Premiere, Photoshop and Illustrator)
• Bachelor's degree in Arts, Design, Film, Marketing, Photography, Advertising, Communications is a nice to have
• Ability to juggle multiple projects and deadlines with precision
• Strong strategic and problem-solving skills
• Experience in fashion, luxury, or art-focused brands is a plus
• A passion for fashion, photography, and contemporary culture
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